Email marketing campaigns are some of the most cost-effective tools you can use to broadcast your brand. Eighty five percent of people use email to communicate, and writing and sending emails can cost a company nothing but time. Developing an effective email marketing campaign, however, is key.
To begin your email marketing campaign, there are a few important features that should be kept in mind. Here is a list of five tips to make your email marketing campaign a success.
1) Include an easily identifiable ‘unsubscribe’ button in your messages. Without an unsubscribe button, you run the risk of having unhappy clients flagging your email as spam. A message that begins to end up in spam filters is useless. Protect your sender reputation by allowing uninterested parties the option to opt out.
2) Do not send out your email too frequently. Clogging up your clients’ inboxes is another way to get your email ignored, at best, or marked as spam, the worst. Send your emails frequently enough to keep your name in front of contacts, but infrequently enough that they bother to read what you have to say. Finding that balance can be tricky, and depends on your type of clientele. Try to gage your audience through polls, surveys, and monitoring how often the messages are opened and how often exclusive deals are taken advantage of.
3) Do not crowd your message with images. To help speed up loading time and for privacy, a number of your clients are going to have the images turned off, so they will not even see any pictures. Emails heavily loaded with pictures also tend to annoy clients because they take more time to open and are harder to read. Occasional images to emphasize a point are fine, but keep the focus on the text.
4) Make sure your email speaks to your brand consistently. Color coordinate using your brand colors, include your logo in a prominent position without being overbearing, and include easy to use links to bring clients to your websites. This will help boost recognition and keep you in the minds of clients.
5) Pay attention to all formatting issues. Avoid having an email that is too wide or too narrow that it becomes hard to read in a standard message box. Do not use informal fonts that would not be taken seriously. Use a font size that is easy to read and professionally appealing.
Creating a successful email marketing campaign can bring a huge spike in clients and business. It presents an opportunity to showcase to potential clients what your company is capable of doing for them. Emails cannot be thrown together sloppily, however, they require time and careful thought. These are just some of the issues you should consider when planning your email campaign.