You have probably heard that blogging is an excellent form of SEO. It is easy an easy way to incorporate industry keywords and it keeps your website current for the benefit of search engines. Not to mention, the more you are able to keep your audience engaged, the more likely they are to use your company. Now, the question is: how to get started with a blog?
-It can be very helpful to develop a list of topics you would like your blog to cover, a list of themes. This list will help keep you focused when you write and can be an excellent resource if you ever find yourself faced with a case of writers’ block.
– Next, develop a schedule and stick to it. As you get the hang of blog writing, you can probably skip this, but at first you want set days that you will definitely post on your blog. It is easy to let the blog fall to the back burner when you are getting started, before it is a part of your routine. You want to have your blog actively updated and create a strong base of content.
– Know the people you are writing for. Are you writing for clients? For others in your industry? Whatever the purpose of your blog, keep it in mind. It will dictate your language choice and topics.
– Keep your blog from being too sales-y. Like all social media, the purpose of your blog is to build your relationship with others. A blog that is too focused on making a sale will not be taken seriously. Carefully orchestrate your content so that you are sharing valuable information with your audience while also leaving them with inspiration that – yes, your company really knows what they are doing and would be the best to help them.
Blogs are wonderful tools for communicating with the consumer base and for building a relationship. It is an opportunity to showcase the talents of your company and how well you really know your industry. It is a valuable piece of social marketing.