Unfortunately, when a business is doing well one of the first areas to get the axe is the marketing budget. While this is understandable, it is also not very productive. A company is never going to pull itself out of the hole without finding new customers and spreading the word about their company. Fortunately, there are many ways that companies can market themselves very cheaply. These techniques are often referred to as guerrilla marketing. Here are a few guerrilla marketing techniques to get started.
- Focus on networking. Make use of the social media platforms available to reach out to connections, past customers or clients, and to find new ones. You can introduce yourself via networking services, find people who fit your typical consumer profile and work to build the relationship. Also work on networking in person. Never go anywhere without business cards and don’t overlook opportunities to introduce your business to people.
- Look for free or cheap ways to get your name noticed. For example, you can get involved in local community events to get your name known locally, advertise yourself as an expert related to particular current events related to your industry and get quoted in local papers, and more. Use your imagination.
- Work with other businesses. Don’t focus completely on competition. Work with other businesses by referring clients to them if you do not know the answer to something, and ask them to return the favor.
These are just a few ways to keep your marketing campaign going strong even if your finances have taken a hit. The most important aspect of guerrilla marketing is to be creative. Think outside the box for ways to get people noticing your company and talking about your business.