Finding a market is one of the most practical concerns people have when they prepare to launch a new product or service. Chances are you have researched your niche inside and out and feel very prepared to engage them. You have a marketing campaign established and you are on social media. The piece of the puzzle left is generating a buzz. How do you get people excited about your product? Here are some practical suggestions to get started.
1) Offer select people you already have a connection with a sneak peak. Give certain past customers the opportunity to buy the product before it even hits the marketing. Offer people who follow you on social media a contest where the winner gets to use the product for free before everyone else even gets to see it. This creates an air of anticipation and gives people the chance to spread the news by word of mouth before you start selling.
2) Make friends with some popular bloggers. If there has been a few bloggers that you have been chatting to, see if you can get one or two to use your product or service for free in exchange for a review on their website. There are blogs that have thousands of followers; this is a great way to get the word out about the product. The key is, however, to build the relationship with the blogger first.
3) Create contests on your social media pages offering discounts and coupons for your upcoming product. By creating the deals to be exclusive for followers it will help create a highest level of intrigue surrounding the big release. It also offers people the chance to learn more about what will be offered.
The key to creating a buzz is getting people exciting about your product. You want them to be anticipating its release, not finding out about it after it has been on the market for a while. Using the power of friendships, relationships, and word of mouth can do wonderful things for the success of your product. When customers are excited before it even hits the shelf you have created the momentum needed for success. By following the above three steps, you should be well on your way to creating that much desired buzz.